Thanks to Douglas Manley for sending me the following essay. Bravo!
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Recently, marketing "guru" Seth Godin wrote a piece on “The Marketing of Conspiracy Theories”. In his blog post Godin defines conspiracy theories as “a complex, alternative explanation for the truth” and he goes on to say - "and by definition they are not true.”
A conspiracy by definition is “an agreement to perform together an illegal, treacherous or evil act.” This implies a criminal or evil act planned and carried out by more than one person. By association of absurdities which have also been labelled conspiracy theories- such as the Loch Ness Monster, UFOs - conspiracy is redefined as something which is not to be believed. Since when did alien invasions involve a crime? This is an obvious psychological trick to cause people to reject all so-called “conspiracy theories” on the basis that they are irrational, suspect, unbelievable,” i.e. too silly to deserve the effort of a serious refutation.”
“For the idea that conspiracy theories as such are intellectually suspect helps conspirators, quite literally, to get away with murder (of which killing people in an unjust war is an instance). -- Charles Pidgen (who is referenced by Cass Sunstein in his report on conspiracy theories).
There have been many instances of conspiracies in our government, corruption, coverups, banking crimes, election fraud, which have gone un-investigated, unsolved and no one has been held accountable. These conspiracies are more than a simple lack of transparency or deception. When it comes to major crimes, the huge majority involve conspiracy.
The Iran Contra affair was a huge conspiracy, involving many high level officials. All government coups, the Nazi death camps, Watergate, "MKULTRA" are proven conspiracies. Did anybody doubt the guilt of Charles Manson? Or the Great Train Robbers? Many of these conspiratorial crimes are solved when the “theory” becomes a set of facts, and then there is no controversy.
What is being sold is doubt, not proof. Doubt is something people often want to buy, particularly if it gives them comfort. Seth Godin
It may be that “doubt” is being sold because there are a lot of questions without answers, but doubt does not give much comfort; people who “buy” conspiracy theories do not do so because they wish to “buy” doubt. They are hoping for proof. People do love a good story; they love a good mystery, and they want it solved. People also like revelations; they like the “Aha!” moments of truth revealed. People prefer closure to doubt. Consider those who lost family members in the 9/11 attacks who have not had that closure: Would they prefer uncertainty, anger, frustration and fear over closure?
In a court room trial, the job of the prosecution is to cast doubt upon the story of a witness, or vice versa. Casting doubt is an important part of fact finding. If one story proves to be full of holes, one continues the search for solid evidence elsewhere. Scientific method begins with a hypothesis (theory) which is then tested for veracity. If one hypothesis doesn’t bear out through rigorous and peer reviewed fact finding and experimentation, a new one is suggested, only then is the old discarded.
Some theories and hypothesis are obviously silly. It is probably not worth much effort to investigate a theory that pigs can fly if you feed them enough beans. Crimes as big as 9/11 need to be investigated properly. The 9/11 Commission which was tasked with finding out the truth of 9/11, with “no stones left unturned” was deemed a failure even by its own two co-chairs and the majority of the Commissioners. Yes, there are some absurd and unbelievable theories being posited about what happened on 9/11 - space weapons, no planes theory, etc. When looking at the available science, and treating 9/11 as a crime, there is compelling evidence which still needs to be examined, evidence which the original Commission omitted or refused to evaluate. Cherry-picking the evidence, a.k.a. "dry labbing" is the worst form of bad science.
The government’s own “conspiracy theory” about the towers' collapses actually defies several laws of physics: the second law of thermodynamics, Newton’s third law of motion and the law of conservation of momentum. N.I.S.T. (the National Institute for Standards and Technology) quietly altered their report when it was pointed out that they had given false information regarding the acceleration of the fall of Building 7 for the first 2.3 seconds, when it was in absolute free fall - later admitting it was so. They did not examine how or why this could have happened.
“People don't embrace them [conspiracy theories] because they're true, they embrace them because they are more satisfying, they show agency and intent, and they provide a level of solace by implying external causes to significant events.” Seth Godin.
Some people may have embraced the Government’s Conspiracy Theory of 9/11 because it provides some comfort “by implying external causes to significant events.” These are people who refuse to look at the evidence because they do not wish to doubt their government and their media, and are afraid to look at the facts. They prefer to maintain their comfort zones rather than face uncomfortable realities. To do so might shake their foundations. Labelling something as a “conspiracy theory” puts it neatly in a box where it can be easily dismissed. Life can go on - put a lid on it and move on. But this means that those who need to be held accountable have got away with their crime and are free, at large to continue with their criminal behaviours.
Besides the shock and awe of 9/11, the corporate media repeated a story over and over again which, in light of the facts which have been revealed over the past ten years, does not gel with reality. The discovery of military grade nano-thermite in the dust samples is just one possible smoking gun which needs to be investigated thoroughly. Without even testing for explosive residue, the original N.I.S.T. report claims there was no evidence of explosives and when questioned said that that there was no point in testing for it.
The original 9/11 “imprint” wrapped in fear remains in the public psyche enabling an agenda of pre-emptive wars thousands of miles from our shores, an endless war on terror, infringement of civil liberties at home, and the creation of a paranoid, maximum security type mentality. “Terror, terror, terror, all the time...”
Besides the fear factor, the official conspiracy theory of 9/11 was an easy sell because the alleged perpetrators belong to a religious faith against which the American public has been programmed for up to 50 years to distrust and even hate on a broad scale.
All 9/11 “conspiracy theories” will come to a close when there is a real investigation with true subpoena power and the truth is revealed -- and more importantly, the real culprits are held accountable.
The Government’s premiere witness - Khalid Sheikh Mohammed - gave testimony derived from being tortured - which is not admissible in a proper US Court of Law. Much of the 9/11 Commission Report was based on this inadmissible “evidence”. It is possible that some people don't want KSM to be tried here in a court in the US because KSM might actually spill some real beans, if his brain hasn’t turned to jelly from all the torture. KSM has claimed that he conspired to kill Presidents Clinton and Carter, the Pope, blow up the Sears Tower and the Empire State Building; he was responsible for the Bali bombings, the 1993 WTC bombings, the shoe bombing plot - at least 28 terror attacks around the world. What would you do if you were water boarded 183 times? After the first 20 seconds most people would confess to killing Jesus, Lincoln and Kennedy.
There are viable - and most likely provable - alternative narratives of what really happened on 9/11, if there is a criminal investigation. A real investigation will follow the money, examine the motive, review all the facts without prejudice, include independent analysis and full subpoena power. However, this investigation will not see the light of day and the perpetrators will get off without consequence - as long as those who have the power to influence continue to bandy the word “conspiracy theory”. Not only is our mainstream corporate media feeding this lie, but also intellectuals are being targeted in a form of cognitive infiltration by a variety of respected and credible sources.
What people want to believe is really the key to how the official story is maintained. No one really wants to believe their government or elements within their government might be so corrupt that they would allow or be complicit or part of something so horrific as 9/11. We want to have trust, to believe that our government has integrity, that it is here to protect and serve the people. Isn’t that a basic premise in our Western society?
For those who have not taken the time to look at the facts of 9/11, I highly recommend looking first at the 9/11 Commissioner's own book, After that take a good look at the way Building 7 came down; this was not even mentioned in that original report. Building 7 was not hit by a plane. There were only a few small fires in the building. There are several other buildings nearby which also suffered damage from the collapse of WTC 1 & 2. They were still standing. The Deutsche Bank Building right next to the towers was damaged when the South Tower collapsed; it was still standing and is currently being torn down.
Then consider this. In Madrid a steel frame building burned for 24 hours. The building was still standing, and even though the media tried to tell us that it might collapse, as if to reinforce the post 9/11 reality, it did not. Repeat a lie long enough, then drop the story when the building doesn’t collapse; this is how the media has used its coercion to manipulate our minds into believing the collapse of Building 7 was possible because of the fires. It was not a raging inferno like the steel structure in Madrid. Yet Building 7 collapsed at free fall acceleration.
Regarding the Twin Towers, destabilizing the buildings by jet impact might have caused the topmost portions of the buildings to partially collapse, asymmetrically - as in an earthquake, but not explosively, in near free fall. The fire from the jet fuel did not burn hot enough; the black smoke shows an inefficient, low temperature fire. According to radio reports from FDNY logs from the North Tower just prior to the collapse, the fires were virtually burned out by the time the firemen reached the impact area, and the areas of the steel beams nearest the fires would have been cooling.
Compare pictures of failed demolitions, where floors actually do pancake and buildings tilt, with what was left of the World Trade Towers. Why have more than 1,630 accredited architects and engineers who have studied all the available evidence, put their careers in jeopardy because they believe that the Twin Towers and Building 7 came down as the result of some form of controlled demolition. NIST, and other government and independent agencies have disproven the “pancake theory”, yet this idea is still used to discredit so-called “conspiracy theories”.
And there are hundreds of other facts, coincidences and impossibilities enough to fill dozens of books. There is the elimination from the 9/11 Commission Report of the financial trail, and important testimony from credible witnesses. The Bush administration made a concerted effort to prevent any form of investigation. When Bush and Cheney appeared before the Commission, they would not do so under oath, and their testimony was secret, citing “executive privilege”. Why? They should not be afraid of a real investigation, unless of course there is something to hide.
As I watched the towers fall on 9/11, as they disintegrated into dust, I felt there was something else going on besides the impact of two planes. The explosive cloud first billowed upwards and out. Some large pieces of the building were jettisoned at high speed and landed in buildings blocks away. This is not how a gravity collapse works.
In addition, several documentary films have been made about the environmental disaster aspect of 9/11, which exposed a trail of lies by various officials, all the way up to James Connaughton in the White House.
There was a cover up and conspiracy; Connaughton told the EPA to doctor the press releases. He and others in the White House obviously made some decisions, as did Mayor Giuliani's Office in New York to cover up the fact that the dust was toxic. Environment Secretary Christie Todd Whitman went along with it in her announcement that the "air was safe to breathe and the water was safe to drink". Now thousands of people are ill and more than a thousand have died as a direct result. It took 6 years for the Zadroga Bill to be passed, and it doesn't cover cancer, even though there are now studies which show that cancer is a major factor. Hello? Asbestos and mercury are known carcinogens. Why did it take a comedian, Jon Stewart, to shame Congress into passage of that bill? Hopefully, he will continue to shape the dialogue as this comes up again in January - March 2012.
At the time, in the early months when it really mattered to the health of those who were exposed to this toxic dust, agency officials who questioned the official story got fired, removed from their job or the story, or moved to another position. Corrupt people in our government would never do anything bad to its people, would they? Are you so sure?
“Marketers of conspiracies.... always lead with the doubt, always reinforce the doubt that we can't help but feel about just about everything.” Seth Godin.
Seth is absolutely correct. We need to awaken people by first getting them to doubt, to be sceptical, to question. And then we need to back it up with real facts, not some fictional accounts filled with pseudo science and obvious gaping holes.
Why are those who study conspiracy theories considered kooks, and why are ideas counter to the status quo considered taboo? Critical thinking, questioning, healthy scepticism (not pseudo-scepticism) are important in a society aspiring to be democratic. Every investigative journalist is a conspiracy theorist. Every historian. Every political scientist, every judge, every jury, every detective. Without our conspiracy theorists, conspirators will have a field day.
What kind of world do we want to live in? What kind of world do we want to create? Until we can approach these taboo subjects without mockery, and until we can solve the greatest crimes of this century (9/11, the Great Bank Heist of 2008) and bring the perpetrators to justice, we are headed more towards fascism than freedom.
D. L. Manley, 6th November, 2011.
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1 Cass Sunstein's paper on ‘Conspiracy Theory” sounds a lot like Orwell - speak. 3 Pseudo scepticism refers to arguments which use scientific sounding language to disparage or refute given beliefs, theories, or claims, but which in fact fail to follow the precepts of conventional scientific scepticism, i.e., poor scientific reasoning.